OBJECTIVE }
To identify, refresh, and design a dead, dying, or defunct brand,
investigate its core values and brand legacy, and create a completely
new visual identity while keeping its original essence. 

APPROACH }
I chose to rebrand Quiksilver, which markets surf-inspired apparel
and accessories. The new Quiksilver draws inspiration from other fields
by incorporating the most advanced science and technology into
the sports experience and providing a wide range of high-performance
products. Deriving inspiration from diverse sources, such as the
medical and tech industries, Quiksilver helps people freely enjoy
an outdoor lifestyle and connect with the natural world.