OBJECTIVE }
I proposed a topic, identified its relevant audience and stakeholders,
then found, created, and implemented compelling visual
elements in a variety of media that worked together as a cohesive
system. The project comes with a process book that reflects on my
process from initial idea to final deliverables.  

APPROACH }
I created a brand Electric Life, which is designed not only to increase
people’s enthusiasm for sports, but also make a huge contribution to
environmental protection. Movement generates kinetic energy,
which can be converted into electrical energy. Energy generated by
human movement can also be harnessed for other uses. For example,
users can earn energy values through indoor or outdoor sports
to offset the corresponding electricity charges in the app so that people
will experience the challenges of generating energy and learn to
conserve resources. I chose an energetic and vivid color palette
to attract attention and make the project look appealing and engaging.