Redesign Sony’s corporate 2020 annual report,
which summarized the previous year’s
work and mapped out the blueprint of
the future, so as to lead the development of
advanced innovative technologies.
COURSE }
Type Systems
INSTRUCTOR }
David Hake
SEMESTER }
Fall 2020
CATEGORIES }
Editorial Design
Typography
OBJECTIVE }
Design an annual report based on a chosen brand’s existing
publications. This project needs to fully consider the brand tonality
and test the ability to classify and integrate information.
APPROACH }
Fill the world with emotion, through the power of creativity
and technology. Inspired by Sony’s futuristic sense and modernist
designs, I chose its original blue for the main color palette
and designed a neat and organized layout. My goal was to create
a layout so that allowed viewers to easily find what they wanted to
know, even though the content is text heavy.
