Use a set of design components to analyze,
extract, and reconstruct the mini-mushroom farm
street sign as a new visual system and focus
on identifying communication goals and strategies.
COURSE }
Visual Literacy
INSTRUCTOR }
Hunter Wimmer
SEMESTER }
Spring 2020
CATEGORIES }
Illustration
Poster Design
UX/UI Design
Branding
Editorial Design
OBJECTIVE }
I explored actual signs from my daily life and then chose the one with
the most potential among the 5 signs that I had selected. I conducted
comprehensive research by analyzing at least 5 intentions from
the signs and chose the target audience. Finally, I created a group of
3 deliverables that functioned as a system: narrative (booklet), series
(3 posters), and digital (website).
APPROACH }
The sign for mini-mushroom farm that I chose is from the store Far West
Fungi which is nestled in the beautifully redeveloped Ferry Building,
San Francisco. It was displayed on the front table to describe their
star products—Mini-Mushroom Farm. I extracted 13 messaging intentions
from this small board and chose 5 of the most important messages
to develop the system.
